While all of the early adopters anticipate Google Glass' imminent launch, and try to convince Google why they should each get access to a pair, one conversation has been missing. What about privacy? Sure, the Glass wearer can turn the recording and capture features on and off with voice commands, but what about everyone else in their vicinity? Knowing that someone near you is wearing the Glass device, how will we begin to (re)act? Do we all now become characters in someone's reality show?

Author Mark Hurst (@markhurst) writes:

The real issue raised by Google Glass, which will either cause the project to fail or create certain outcomes you may not want (which I’ll describe), has to do with the lifebits. Once again, it’s an issue of experience.

The Google Glass feature that (almost) no one is talking about is the experience – not of the user, but of everyone other than the user. A tweet by David Yee introduces it well:

"There is a kid wearing Google Glasses at this restaurant which, until just now, used to be my favorite spot."

The key experiential question of Google Glass isn’t what it’s like to wear them, it’s what it’s like to be around someone else who’s wearing them. I’ll give an easy example. Your one-on-one conversation with someone wearing Google Glass is likely to be annoying, because you’ll suspect that you don’t have their undivided attention. And you can’t comfortably ask them to take the glasses off (especially when, inevitably, the device is integrated into prescription lenses). Finally – here’s where the problems really start – you don’t know if they’re taking a video of you.

Now pretend you don’t know a single person who wears Google Glass… and take a walk outside. Anywhere you go in public – any store, any sidewalk, any bus or subway – you’re liable to be recorded: audio and video. Fifty people on the bus might be Glassless, but if a single person wearing Glass gets on, you – and all 49 other passengers – could be recorded. Not just for a temporary throwaway video buffer, like a security camera, but recorded, stored permanently, and shared to the world.

To some extent we've all come to accept being recorded in most places by security cameras. And the growth and spread of Youtube memes - The Harlem Shake meme is now being used to protest in Egypt - shows that more and more people are embracing the video medium whether they are doing the capturing or are the subject of it. Today, individuals still have to make a bit of an effort to capture an experience, but tomorrow, with stylish  Warby Parker frames embedded with the Google Glass technology, barriers to unwanted surveillence are all but gone. And once that becomes more of a reality, privacy advocates will raise the red flag higher and governemtns will have to move quickly to set laws in place. Once again personal technology advancements are rocking the privacy boat and will certainly spawn brand new cultural bevahiors.

What do you think? Is the privacy fear warranted?

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Note: If you're a paranoid about the future, here's a happy place....Ok, now for everyone else feel free to read ahead.

For some people, technology's impact on our future brings visions of the Jestons and for others the future is more Terminator/Matrix-like. I'd say I fall somewhere in the miiddle. 

Two articles I ran into recently gave me a realistic view on the down sides of technology. The first is this article fron the December issue of Vanity Fair "Look Out—He’s Got a Phone!". The article outlines how during a recent conference, a security expert and researcher from a company called IOActive demonstrated a way to hack into an pacemaker with his smartphone and make the pacemaker overheat and malfunction!!

To engineers, the advantages are clear. Smartphones can relay patients’ data to hospital computers in a continuous stream. Doctors can alter treatment regimens remotely, instead of making patients come in for a visit. If something goes wrong, medical professionals can be alerted immediately and the devices can be rapidly adjusted over the air. Unfortunately, though, the disadvantages are equally obvious to people like Barnaby Jack: doctors will not be the only people dialing in. A smartphone links patients’ bodies and doctors’ computers, which in turn are connected to the Internet, which in turn is connected to any smartphone anywhere. The new devices could put the management of an individual’s internal organs, in the hands of every hacker, online scammer, and digital vandal on Earth.

Crazy stuff to consider, but does that mean we need to halt health care innovations being pioneered by folks like Rock Health?

The second article by software architect Troy Hunt, gives a great perspective on how the Internet of things opens users up to possible danger. In his post "Inviting hackers into our homes via the internet of things", Hunt says:

Clearly these “things” have the ability to improve our lives in all sorts of wonderful ways, but frankly, that’s a bit boring. Well at least it’s boring compared to the potential for misuse. That’s the exciting frontier; it’s one thing having your passwords breached on a website, it’s quite another when bad guys are controlling physical devices in your house. Let me speculate on just where this might be leading us…

Hunt goes on to outline a litany of possibilities of how the connected devices which made big news at the CES show last week could be turned against it's users. It's a good read for optimists like myself to ground us in the alternative uses our new shiny objects.

My view is that technocal like other innovations - e.g. the printing press, steam engine, and even fire - has a greater possibility to change our life for the better. But in the wrong hands, these same innovations can create a volatile society. Does that mean we should err on the side of innovatiors or laggards? Do we prevent harm by keeping things the way they are?

I watched the 1st episode of Downton Abbey (yes, I'm late), a British period drama set in the early 1900s. In one of the scenes, Lord Grantham walks into a room. His elderly mother Countess Violet Crawley turns to talk to him and immediately holds a black hand fan to her face, blocking the light from the indoor bulbs. When asked about her getting some electricity in her own house someday, Countess Crawley says "I couldn’t have electricity in the house. I couldn’t sleep a wink. All those vapours seeping about.” I laughed and scoffed at how ridiculous she sounded. Then I thought about it a bit. Would I have been the same way? Would you?

 

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As everyone goes about their every day life in 2013 using platforms like automatic fare payment systems, Facebook, and mobile phones, we all contribute to the growing deluge of data for individuals and organizations. Hence the term Big Data is a hot topic these days. Smart organizations are looking at this as an opportunity to optimize and innovate products and services to better serve their customers without breaching their privacy. And how do you separate the signal from the noise to get real actionable insights? Thats the hard part and the human touch still has the machines beat.

Gartner says that Big Data is moving from small, individual, and focused projects to an enterprise-wide architecture. All this requires a breakthrough when it comes to current approaches for leveraging Big Data….Beginning in 2013, the market will be looking for innovation. Product-centric companies will begin to disrupt the patchwork of services-centric solutions that currently exist. The product-centric companies will deliver the speed of data-to-insight conversion with a compelling economic business case. The business case will include the time-value of data and the measure of its useful lifespan, which gets smaller as the data gets bigger. Hence, there is a compelling need for automation and a product-centric approach to Big Data.

Those businesses that start adopting the product-driven approach to Big Data early will have a significant advantage in their experience curve – leading to more enterprise-wide analytics usage. This will lead to competitive advantages in both the short and long-terms.

(via The Need for a Product-Centric Approach to Big Data | Emcien)

photo: Eric Fischer on Flickr

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I recently came across this very interesting video on "How to Recognize Disruptive Opportunities" featuring a conversation between author/Altimeter Group's Brian Solis and Mark Suster (@msuster), serial entrepreneur turned VC. In about 18 minutes, the conversation covers a range of disruption-related topics from open systems (Twitter) vs. closed systems (Facebook), to how to get enterprises to innovate. Mark has a ton of experience and insights on innovation and many are spot on. I particularly liked his views on the need for digital natives in the board room. In my experience, innovative ideas are wasted on an organization which doesn't have the people and resources to implement it. This is not to say that innovative ideas shouldn't be explored, but equal attention must be paid to the "how" of the new product or system. Disruptive innovation is never about the biggest idea. It is about the effect the idea has on the industry it's released within, and that can't be seen until it's rolled out in some form. The sooner an organization can start prototyping and beta testing, the sooner the innovation can become disruptive. The idea of prototyping and iteration is hard coded (hehe!) into the work-style of digital natives and this perspective is key to bringing disruptive innovations to life in today's industries. As Mark mentions, the uncertainty and hesitance to pursue a disruptive opportunity is softened by having a digital native on the executive team. Oh, and what makes a digital native? Well, it's NOT their age, but rather their experience and perspective.

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A few weeks ago I attended the always inspirational annual World Innovation Forum held here in New York City. One of the speakers was Russell Stevens, partner at SS+K, one of the most imaginative, innovative, and widely acclaimed marketing and communications agencies in New York. Stevens is an expert in generating creative social engagement. He's most famous for his role as the architect behind the social engagement strategy for both the Obama 2008 election campaign and Lance Armstrong's original Livestrong campaign. During his talk Stevens gave us a behind-the-scenes look at the thinking and structure of both campaigns and what made them viral. He outlined a simple methodology which could be used by companies and community organizations alike to create a viral movement in today's socially connected world. Here are the four phases of his new rules of engagement:

1. PROVOKE

• Find their passion points
• Say something to inflame/excite them

2. CONNECT

• Drive relevance by fueling discussion
• Be a vehicle for their self expression

3. SHARE

• Consider people your best media
• Empower them as spokespeople

4. OWN

• Make it easy
• Choreograph spontaneity
• Empower them

Here's video of Russell Stevens talking about how Obama won in 2008 with the help of a solid youth social engagement strategy.

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The most important source of information for people making a day-to-day health decision, in many cases, is not a website, or even a clinician, but another person who shares the same condition. As mobile, social tools spread throughout the population, people are connecting with each other. Why not harness those tools for health?....Pew Internet research shows that when someone has a mobile device connected to the internet, they are more likely to share, to forward, to create, and to consume online information, from text to photos to videos. They are more likely to participate in the online conversation about health...Just like peer to peer file sharing transformed the music industry by allowing people to share songs, peer-to-peer healthcare has the potential to transform the pursuit of health by allowing people to share what they know and connect with other people.

This is an area I've been watching and thinking about for a while. I guess it's somewhat related to my previous post on digital illiteracy. My theory so far is this: As communities of color become the majority in the United States, and digital communications and online communities continue to play a large part in accelerating conversations, health issues which are unique to those communities will take the spotlight and shift the domestic health and wellness industry. There are already signs of this happening, but it'll be a while longer before the weak signals fuel a real shift. Any thoughts?

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As access to devices has spread, children in poorer families are spending considerably more time than children from more well-off families using their television and gadgets to watch shows and videos, play games and connect on social networking sites, studies show...This growing time-wasting gap, policy makers and researchers say, is more a reflection of the ability of parents to monitor and limit how children use technology than of access to it...“I’m not antitechnology at home, but it’s not a savior,” said Laura Robell, the principal at Elmhurst Community Prep, a public middle school in East Oakland, Calif., who has long doubted the value of putting a computer in every home without proper oversight.

When will we learn that it's not what you have access to, but rather, how you use it. The race to develop and release new technologies cannot exclude the development of systems and processes which guide us in it's use. As a technophile, I struggle everyday with defining the effect such rapid iteration has on my own life. It's hard enough for me, so I can imagine why others swear off technology all together. But burying your head in the sand is not the answer either, just ask Blockbuster. One thing is clear to me, we'll increasingly need more processes and systems which are solid enough to give us stability, while being flexible enough to anticipate and adapt to change. As the saying goes, "the horse is out the gate" and we have 2 choices : 1) stand still and risk getting trampled or 2) think of a way to not only get out of its way, but end up in the saddle. What do you think?

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I recently came across this tweet from OMGPOP CEO Dan Porter:

It took AOL 9 years to hit 1 million users. It took Facebook 9 months. It took Draw Something ~9 days

— Dan Porter (@tfadp) March 22, 2012

Reading about the amazingly meteoric rise of their Draw Something app and subsequent sale of the comapany to Zynga, I got to thinking about the speed of adoption of technologies these days. It used to be that 50 million users was a milestone, but these days analysts like myself watch these stats pass without blinking. In the time it took me to write this post Rovio's Angry Birds Space edition app surpassed Draw Something by reaching 50 million users in 35 days, setting a new record. Within the past 30 years, I've seen vinyl albums with only 6 songs give way to iPod nanos with 2000 songs. In the past 10 years alone technologies which were barely an idea before ahve infiltrated and disrupted whole industries almost overnight. It's still easy for some to dismiss companies like Google and Facebook as anomalies, but when you look at the bigger trend, the truth can be scary for the unprepared. I put this infographic together to help me visualize and analyze the larger trend. Of course, much is omitted from the story like geography, infrastructure, governing laws, demographics etc, but the trend is amazing nonetheless. Feel free to use the infographic it if it's helpful for you.

How long does it take to reach 50 million users?

Telephone ~ 75 years

Radio ~ 38 years

Television ~ 13 years

Internet ~ 4 years

Facebook ~ 3.5 years

iPod ~ 3 years

AOL ~ 2.5 years

Draw Something app ~ 50 days

Angry Birds Space app ~ 35 days

 

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Here are some notes and ideas from the "Agencies as Incubators" session at last week's Ad Age Digital Conference in NYC. More to notes to come:

[View the story "Agencies as Incubators (Ad Age Digital 2012)" on Storify]

Agencies as Incubators (Ad Age Digital 2012)

Notes: Eric Johnson, President & Founder of Ignited

Storified by G. Kofi Annan · Mon, Apr 23 2012 13:49:05

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I've been working with health brands for a number of years and, while the industry stays mostly under the radar in tech & media news, it's been going through some major changes recently. From the transformation of the industry from "sick" care to true "health" care, to the tug of war between regulation and innovators, it's a unique industry to watch and work within. As with all industries these days, the prevalence and accessibility of technology has been having a major impact and brands and marketers are struggling to adapt. I, for one, see great possibilities for innovation within health care both from within the industry and outside. In the presentation below I outline how I see technology diffusion affecting marketers and brands' roles in the dialogue and practice of health and wellness. I've also presented examples for what I see are 6 digital trends that I believe will have the biggest impact on how physicians practice, patients learn & do, caregivers assist, and institutions manage health in the near future. As always, feedback is always welcome here or on twitter @gkofiannnan.

 

 

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Remember those facial recognition, augmented reality contact lenses in Mission Impossible 4: Ghost Protocol (good movie by the way)? Well Microsoft and the university of Kansas are making some headway to making them a reality. Check the video beloww on the overview of the Augmented Reality lens project. Sidebar: I’m really liking Microsoft’s strategies these days. Seems they’re FINALLY realizing that the whole “We make Windows software and all other projects are only pet projects” thing is going away.

In a move that makes eye color correction seem boring, Microsoft and the University of Washington have made major advances in bringing augmented reality to contact lenses. The augmented reality lens receives radio signals and transmits them via optical nerves directly to the brain. The process was successfully tested on a rabbit, and the research team has the go-ahead to begin human trials.

While augmented reality has thus far been treated as something of a fad by corporations not involved with video games or marketing, Microsoft insists that incorporating the technology into a lens will make it practical for multiple applications. Possible uses include using facial recognition technology to assist security and police forces, or a virtual desktop that retrieves and displays information in the blink of an eye.

(via Microsoft Eyes Augmented Reality)

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I just finished reading Nick Bilton's recent "I Live in the Future & Here's How It Works", a thoughtful book on the emergence of digital media and how it's impacting our society. One of the concepts that has stuck with me is Bilton's thoughts on how we naturally adapt to new media forms and learn to displace old ones in our daily life. As an example, he illustrates how the emergence of television caused people to change their media focus in homes, moving radio consumption to being experienced mostly in the car. Bilton makes a good point about how organizations demonize new media forms and their effect on learning and growth, especially in youth. Comic books were supposed to encourage juvenile delinquency, and now mobile and texting is supposed to limit children's use and understanding of the English language. There are many studies to support both viewpoints, but one perspective I find lacking in the discourse is the youth's perspective. Yes, media creation and consumption is in overdrive these days, but is it really a problem for 'society' or just the older of us? My 12-year old niece doesn't seem to have a problem texting, watching tv, and listening to music all at the same time — in fact, she sees it as a natural habit. In discussing the impact of the media deluge and what it means society's development, how much of the discussion is tainted by our individual ties to old habits and our hope that we won't get left behind? In the short video below, 12-14 year-olds talk about their everyday media use and how they feel about it. For many of us over 35, the only habits we might find similar to the younger generation is that texting and studying is not a good combination.

What do you think? Are our feelings about today's media diet tainted by our age and old habits? Can you teach an older dog new tricks? Comment here or wherever you interact with me.

 

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Since the early 1990's Austin, Texas has been home to the South by Southwest (SXSW) Conference and Festival, one of the biggest and - in my opinion - best conferences on new digital media, music, and film ideas. I've attended a few times both as a speaker and attendee and can honestly say that the content and community never ceases to disappoint. Voting is currently open for the SXSW PanelPicker, the conference system which allows the community to have a significant voice in programming Interactive, Film, and Music conference activities for SXSWeek 2012 (March 9-18). Here is a list of panel/talk proposals which have piqued my interest and I hope you will Vote for them as well. I'm involved in organizing the first two so please vote if you think the topics are interesting. Don't worry if you can't be in Austin, Texas next March. The SXSW organizers are pretty good about recording and releasing audio and video from the talks so you'll still get to experience your favorite talks afterwards. Will you be attending? VOTE and ping me with any questions/comments.

Panel: Beg, Borrow, Bribe. Startups in Emerging Markets - VOTE

Organizer: G. Kofi Annan – Afrimonitor

Description: Startup culture is blossoming in emerging markets like, China, India and Africa. Entrepreneurs are even leaving Silicon Valley to launch startups in their native countries, and giving American businesses a run for their money. But what and who do have to know to be successful? And how easy is it? Find out.

 

Panel: iVision Africa:New Medias Role In Reframing Africa - VOTE

Organizer: Ngozi Odita – Society HAE

Speakers:

Jepchumba Thomas – African Digital Art Network

Ngozi Odita – Society HAE

Joshua Wanyama – Pamoja Media East Africa Limited

G. Kofi Annan – Afrimonitor.com

Bob Reid – The Africa Channel

Description: Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This panel will look at how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. The panel will also examine new media’s social and economic impact as it relates to Africa.

 

Panel: Africa, Tech & Women: The New Faces of Development - VOTE

Organizer: TMS Ruge – Project Diaspora

Speakers: 

Ebele Okobi-Harris – Yahoo!

Liz Ngonzi – New York University Heyman Center for Philanthropy & Fundraising

TMS Ruge – Project Diaspora

Isis Nyong'o – InMobi Africa

Milly Businge – Kikuube Village Council

Description: This panel provides a rare glimpse into the multitude of ways African women are applying technology to advance Africa’s development. The panel aims to dispel the myths about African women as breeders and victims -- incapable of participating in their own continent’s development, by: (1) showcasing contributions they are making in the technology field – through entrepreneurship, philanthropy, and community leadership; and (2) providing insights into how they are using technology to raise awareness about, mobilize campaigns against and address human rights violations. The panel will specifically explore how African women are using technology to make an impact through: - Digital advocacy to protect people’s rights - Social media to help grassroots organizations engage new supporters worldwide - Mobile advertising to enable small businesses to access new markets - Internet connectivity to integrate the often unheard community voices into the global conversation on development Throughout the discussion, panelists will provide anecdotes on how the resulting increased access to information, is altering the role of women in African society.

 

 

Panel: Social Change Film: Strategy+Transmedia+Evaluation - VOTE

Organizer: Debika Shome – harmony Institute

Speakers:

Debika Shome – harmony Institute

Shaady Salehi – active voice

Lina Srivastava – Lina Srivastava Consulting LLC

Description: Your job is not done once the film is complete. In fact, in today's media landscape, early strategic thinking, transmedia collaborations and entertainment evaluations are critical components to increasing the impact of film's for social change. They can help you reach a larger audience, amplify your message, connect with your audience, understand what worked and what didn't work and bring in additional funding. And the sooner you start thinking and working on these components, the more likely you are to create entertainment that connects and engages with your audience.

 

Panel: Bridging the African Diaspora Online - VOTE

Organizer: Sherry Bitting – Parlour Media LLC

Speakers:

Hillary Crosley – Parlour Media LLC

Minna Salami – MsAfropolitan

Nicole Blake – Nicoleisthenewblack.com

Phiona Okumu – AfripopMag

Description: The African Diaspora is vast and wide, and with that comes a variety of cultures separated by national boundaries but connected by the spirit and essence of Africa. For years, these cultures have lived separately with little understanding or connection to the lifestyles of others who share similar ideals, concerns or experiences abroad. The Internet has played a large role in connecting these cultures--through music, art, lifestyle and political interests. Over the past few years, there has been an emerging number of female bloggers of color who have become leading voices in their own communities and representations of their cultures to others all over the world. Parlour Media, owner of ParlourMagazine.com will host an open discussion featuring four leading female bloggers of color from three of the world's leading countries to discuss lifestyle and digital trends from their local communities and the benefits that they have gained by connecting with similar women abroad. In addition, panelists will discuss the tools that they have used to build audiences and the strategies that they have found most effective in developing their sites. For global brands that wish to target this segment, this panel will offer a glimpse into the minds and lifestyles of this powerful group who serve as global voices of their communities. It will also offer an opportunity to better understand digital trends and tools that are driving online growth.

 

Panel: Using Technology to Uncover Our Inner Wellness - VOTE

Organizer: William Martino – Saatchi & Saatchi Wellness

Speakers:

William Martino – Saatchi & Saatchi Wellness

Jacob Braude – Saatchi & Saatchi Wellness

Description: Over the last 20 years, cognitive science has been undergoing a revolution. Scientists now estimate that 85% or more of what our brains do is unconscious - meaning we have no awareness of it. On a daily basis, this unconscious behavior leads consumers to sabotage their own health and wellbeing through the product and lifestyle choices they make. Confronted by this startling fact, we as communications professionals have to ask ourselves if we've really been using the right tools to try and understand our customers. Interviews, surveys and focus groups are based on the idea that you can ask people what they think and get a real answer. Modern brain science, however, tells us this is a fantasy and anecdotally, we know that people lie. We need people to act, not speak, to reveal the things they won't—or can't—tell us. We'll show you how the marriage of new technologies and live field experiments, social gaming, and test marketing can tap into consumers’ unconscious and open new doors in helping us all feel well.

 

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THE July/August issue of The Atlantic Magazine features a fascinating list of the The 14 Biggest Ideas of the Year: "A guide to the intellectual trends that, for better or worse, are shaping America right now." The magazine totes the rise of the middle class in emerging ecinomies as the #1 idea which will affect Americans in the coming years. Those of us who've been watching the space are not surprised, but the effects are still being felt.

The 14 Biggest Ideas of the Year

1. The Rise of the Middle Class—Just Not Ours: "The emerging markets thus no longer represent just a “supply shock”; they are creating a “demand shock” too"
2. Nothing Stays Secret : "...death of secrecy"
3. The Rich Are Different From You and Me: "...vaulting ahead of everyone else"
4. Elections Work: "...and Matter"
5. The Arab Spring Is a Jobs Crisis
6. Wall Street: Same as It Ever Was: problems persist and are worse
7. Public Employee, Public Enemy: "...public employees are fat cats
8. Grandma’s in the Basement (and Junior’s in the Attic)
9. The Next War Will Be Digitized
10. Bonds Are Dead (Long Live Bonds)
11. Gay Is the New Normal
12. The Players Own the Game: athletes control the sports business
13. The Maniac Will Be Televised: "...agitation pays when it comes to maintaining a high profile"
14. The Green Revolution Is Neither

The New York Times responds that these "ideas" are really more observations, going on to say:

It may strike you that none of these ideas seem particularly breathtaking. In fact, none of them are ideas. They are more on the order of observations. But one can’t really fault The Atlantic for mistaking commonplaces for intellectual vision. Ideas just aren’t what they used to be. Once upon a time, they could ignite fires of debate, stimulate other thoughts, incite revolutions and fundamentally change the ways we look at and think about the world

They could penetrate the general culture and make celebrities out of thinkers — notably Albert Einstein, but also Reinhold Niebuhr, Daniel Bell, Betty Friedan, Carl Sagan and Stephen Jay Gould, to name a few. The ideas themselves could even be made famous: for instance, for “the end of ideology,” “the medium is the message,” “the feminine mystique,” “the Big Bang theory,” “the end of history.” A big idea could capture the cover of Time — “Is God Dead?” — and intellectuals like Norman Mailer, William F. Buckley Jr. and Gore Vidal would even occasionally be invited to the couches of late-night talk shows. How long ago that was.

What do you think?

 

 

 

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